#299 - Old Rules Are Dead

This week, I had an enlightening conversation with Jay Frost about how the old rules of fundraising are DEAD. 🛑 2024 has been a wild ride, especially in the fundraising world, and I’m here to share how you can not only survive but THRIVE in this new landscape. 🌟 Here are some key takeaways: - **Moves Management is Dead**: I explain why the traditional moves management calendar might not be effective in 2024. Instead, focus on creating a customized experience for major donors. 🔄🚫 - **The Power of Individual Giving**: Discover why individual gifts make up a significant portion of fundraising and how to craft a strategy that taps into this potential. 💡💵 - **The Importance of Consent**: Learn how to build authentic relationships with donors by being transparent and asking for permission before making an ask. This approach helps in creating a trust-based partnership rather than just a transactional one. 🤝✨ - **Rethink Wealth Screening**: We discuss the limitations of wealth screenings and why a more holistic approach, including surveys and direct engagement, might be more effective in understanding and connecting with your donors. 📊🔍 If you’re in the nonprofit sector or just curious about the intricacies of major gift fundraising, this episode is a must-listen. Tune in now to gain insights and strategies that could transform your approach to donor relationships! Important Links: 💥 **Don’t Miss Out:** I’m hosting a FREE webinar on August 15th at 2 PM Eastern to dive deep into the updated strategies you need to succeed. Register at http://rheawong.com . My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program