2M Raised to Be the Leading SaaS Tools Marketplace

Welcome to another exciting episode of The SaaS CFO Podcast! In this episode, we are thrilled to host Kaj Seeste, the co-founder and CEO, and Greg Milliken, the president of the US business, from Saashop as our guests.   We delve into their journey, discussing topics such as SaaS spend management, international expansion, and strategic fundraising. Get ready to explore how Saashop is revolutionizing software procurement and billing and evolving into a trusted advisor in the industry.   Join us for a captivating conversation about their go-to-market strategy, the pursuit of product-market fit, and so much more.  Show Notes:  00:00 Started SaaS tool marketplace 5+ years ago, now focuses on consolidating spending for larger companies.  05:18 Describes Finnish culture's influence on business approach.  06:59 Building Saashop, reaching out to companies, focus on spend management marketplaces.  11:19 No charge for Saashop; focus on relationships with ISVs for profit; ecosystem-centric approach.  14:49 We aim to guide and lead with neutrality, offering multiple solutions in each category to benefit ISVs. 16:59 Finnish government supports tech businesses, aiming for series A funding soon.  23:17 Summary: As we engage more customers, our focus has been on automating procurement and billing rather than deep analysis of spending and usage patterns. However, we are receiving positive feedback.  24:31 Advising on software, improving service & customer satisfaction.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/saashop-raises-1-2-million-in-seed-round  Saashop’s LinkedIn: https://www.linkedin.com/company/saashop/  Greg Milliken’s LinkedIn: https://www.linkedin.com/in/gregmilliken/  Kaj Seeste’s LinkedIn: https://www.linkedin.com/in/kajseeste/  To know more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray