#3.1 Briser le tabou de l'argent dans les familles grâce à une fintech pour ados - Caroline Ménager

from Just Focus · host Aurore Perrin | Sapians

77% des parents ne sont pas à l’aise sur les sujets financiers. Etant mère de 3 enfants et ayant grandi sans argent de poche dans une famille où l’argent était tabou, Caroline Ménager est partie de ce constat pour co-fonder Pixpay avec deux autres parents. Pixpay est une fintech qui propose une carte de paiement pour les 10-18 ans avec une application pour les adolescents et une interface pour leurs parents. L'objectif : briser le tabou de l'argent dans les familles et initier les adolescents à la gestion financière dans un cadre sécurisé.Après un parcours riche dans de grands groupes, elle nous partage les étapes clés de cette belle aventure entrepreneuriale : - Le choix du modèle économique, à contre-courant des pratiques de l’époque - La cession à un concurrent anglo-saxon tout en préservant leur ADN de startup française- L'impact de Pixpay dans l’éducation financière des adolescents. Bonne écoute !

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This episode was published on December 7, 2023.

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