3.11 Creating a Field of Eco-Flips with Steve Matloff - Part 1

"I want to inspire others who are doing this work but based on a different set of priorities, who understand that this priority of sustainability, of efficiencies of resources and processes, of reduction of wastes of all sorts including the carbon is valued. And you should be incorporating those priorities into your project." Steve Matloff is a “sustainable real estate RE-developer,” CEO and founder of Tradicient, which is a business name that combines the two words, “tradition” and “efficient.”   Steve believes that the majority of our built environment was designed and developed for a different world and different times. Over the years, the world has changed significantly, with population growth, the introduction of convenience products, changes in the definition of quality of life, and increased consumption. Our existing built environment, including millions of homes and buildings, was not designed to meet these new circumstances. Therefore, redevelopment is necessary to prioritize efficiency in resource utilization, waste reduction, and urban development. He shares his personal journey and how his love for architecture and design combined with his awareness of environmental impact led him to focus on sustainability in the built environment. He emphasizes the need for a market that offers existing homes with modern functionality and efficiency.  He started out with his own family home, built in 1922. He wanted to find professionals who could maintain the historical characteristics of the home while making it efficient. However, he couldn't find anyone who specialized in this type of work. Steve emphasizes the importance of renovating and retrofitting the existing built environment instead of starting from scratch, as the waste generated from demolishing and rebuilding would be immense.  To address this gap, Steve formed Tradicient. He sought to make his own family's home a LEED Platinum-certified property, the highest level of certification for sustainable homes. He collaborated with professionals on maintaining the aesthetic and historical characteristics of the home while incorporating efficient and sustainable features. Overall, Steve's goal with Tradicient is to create a market for efficient, sustainable redevelopment of existing homes. He believes it's crucial to preserve and enhance the built environment while aligning it with modern sustainability standards. LA Times article by Lisa Boone about Steve’s family home and its landscaping done by FormLA Steve Matloff:  [email protected]