#3.13 Remote Leadership and Scaling Internationally: How Paul Lungu Built Storytailors Worldwide

In this episode of Poncha Talk, I sit down with Paul Andrei Lungu, general manager of Storytailors—a global video production company operating in over 150 countries. Paul shares how he scaled a creative business internationally while living between Bucharest and Madeira, and what it really takes to lead a remote team across continents.Whether you're an entrepreneur, creative, or team leader, this episode is packed with valuable takeaways. You'll learn:How to hire the right people to grow your teamHow to maintain company culture and communication across bordersWhat it takes to scale an international business sustainablyThe real-life impact of AI on creative industriesWhy balancing passion with the right support system is essential for long-term growthPaul also opens up about the challenges and unexpected lessons from running a global team, building a hybrid work structure, and choosing Madeira as a second base for both lifestyle and creativity.✨ Huge thank you to Paul Andrei Lungu and Storytailors for organizing the recording studio, helping with the studio setup, and supporting the editing of this episode. And big thanks to the beautiful Katedral Studio for hosting us!⏱️ Timestamps:(0:00) Intro(1:22) Paul’s story(7:19) How to hire the right people(15:27) Culture clashes when working around the world(22:00) Madeira as a second base(26:50) Scaling a business internationally(34:34) Growth in 2025(38:40) Impact of AI in video production(41:27) Building your business with passion and the right support(48:18) Romania as a nomad base🔗 Links & Socials:Storytailors Website: https://storytailors.tvStorytailors Instagram: @storytailors.tvPaul Lungu Instagram: @domnupaulStudio Space: @katedral_studioFollow Poncha Talk on Instagram & TikTok: @ponchatalk