3.8 "Implementing unforgettable customer experiences" with Yamilca Rodriquez

Yamilca Rodriguez is an artist, entrepreneur, and activist, who was born in Caracas, Venezuela. She currently resides in Louisville, Kentucky. She holds a degree in Bachelor of Science in Industrial Design and a Master's degree in Business Administration. Yamilca has collaborated with some of the best graphic and advertising agencies across the nation to design comprehensive brand strategies and consumer product innovations. She’s facilitated more than 70 design thinking sessions around the world, crafting brand visions and stories that span multiple categories and lead highly influential billion-dollar brands. The Archetype Method, helps companies gain a more in-depth understanding of their customers. By identifying their brand archetype, they can implement unforgettable customer experiences across multiple channels and touch-points. Envision your future customer’s needs, boost customer adoption, and drive the powerful product as well as service demand.