#3 - Alicia Olo Martinez / JTI - People Centricity and adapting to different cultures of risk

From growing up in the north of Spain in a mining town and seeing first hand the devastating impact of poor safety measures, Alicia shares her personal journey in the safety space, challenges faced in implementing safety measures, best practices for enhancing safety culture, the use of tools and technologies, and the importance of people-centricity in safety.The conversation highlights the need for adaptability, education, and embracing digitalization and diversity in the safety field.The key takeaway is to prioritize people's safety, adapt to all the different cultures/languages, look for diversity in ideas and never forget the importance of people. Follow Alicia's journey over on LinkedIn.Send us a message! If you like this podcast episode, subscribe here and follow us on LinkedIn for the latest from our HSE community and guests. Connect with our CEO and host, Mousa, today to stay updated on Safety Heroes, Pixaera, and more. Do you want to be a guest on Safety Heroes, or know someone who would be a great fit? We’d love to hear from you. Send us a message on LinkedIn or email [email protected].