#3: Allen Lim

Allen Lim has spent his career guiding athletes to their best possible performance. From the UC Davis Cycling Team to grand tour riders, Lim's career as an exercise physiologist was focused on helping solve problems athletes had. Nearly accidentally, Lim began making his own drink mix to help athletes, and out of that effort Skratch Labs was born. Six years later Skratch Labs produces—in addition to its drink mixes—bars, drops and chocolate chip cookie mix. Additionally, Lim, with partner Biju Thomas, has written three cookbooks. We talk about the how practical application of his Ph.D. in exercise physiology translates to craft.