3 - Behind the Scenes of a Family-Run Business with Max Starkman

The heart behind the family businessJoanne sits down with her son Max for a rare, candid conversation about growing up inside Innersense™. Max shares childhood memories of working in the warehouse, his surprising path into the company’s finance team, and the moment he realized the brand was blossoming into something big.Lessons in resilience and identityTheir conversation dives into the challenges and joys of working in a family business, the wisdom Max has gained from growing up with a sister with special needs, and the deep perspective that’s shaped how he sees life, leadership, and community.Carrying the legacy forwardMax opens up about his hopes for the next chapter of Innersense™, the importance of mission over profit, and the personal growth that comes from staying curious, having fun, and choosing love. It’s a warm, inspiring glimpse into the next generation of the brand’s story.Chapters04:28 Max's Journey in the Family Business07:26 Growth and Evolution of Inner Sense10:37 Max's Role and Responsibilities13:33 The Future of Clean Beauty16:29 Working with Family: Challenges and Rewards19:20 Lessons from a Mission-Driven Company22:31 Navigating Life with a Sibling with Special Needs25:24 Advice for the Younger Generation28:40 Looking Ahead: Legacy and Future AspirationsLet’s chat! [email protected] Join the Innersense™ Communityhttps://innersensebeauty.com/pages/newsletter-sign-up Let’s Stay Connectedhttps://www.instagram.com/joannestarkman https://www.instagram.com/innersenseorganicbeauty/ https://www.instagram.com/innersensepro/ https://www.facebook.com/InnersenseOrganic/ https://www.youtube.com/c/InnersenseOrganicBeauty Clean hair care & body productsUse code JOANNE15 to save 15% on first purchases at https://innersensebeauty.com/Want to elevate your salon? (New Pro Clean Color Line)https://innersensebeauty.com/pages/salonshttps://innersensebeauty.com/pages/education