3 Big Ideas to Grow Sales with Brian Deignan from Validation Ale

Today on the podcast we hear from Brian Deignan, founder of Validation Ale in Santa Barbara, California.Validation ale's tagline is: "Allowing great beer to rise to the top. Your order is a vote toward Validation."  The concept is to curate an evolving tap list based on customer orders and taste.Validation uses data to drive decisions on what beers belong on tap. This approach gives customers what they want while maximizing beer sales on draft. A lovely combination.Key TopicsLessons Brian learned starting his brewery and what he would do differently (how to use calendars and deadlines to keep the project on schedule)3 Big Ideas to grow sales and profits ("Steal the glass", "line price your beer", and "split test your draft lineup")Success secrets from the tech industry and how to successfully apply them to your brewery businessResourcesConnect with Brian at Validation AleLearn more about the brewery financial round tableToday’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.