3. Christopher Mjelde, Kenobi Co-Founder - Building an AI Website Personalisation Tool After Two Years in Y Combinator Stealth Mode

Christopher Mjelde spent two years building Kenobi in stealth mode after going through Y Combinator, and this episode lands right as the product finally comes out of hiding. Kenobi automatically personalises a website for every visitor based on who they are, no manual segmentation required. In this episode, Chris talks through what changed in his thinking after Y Combinator, why he chose to stay quiet on the build for so long, and what it actually took to launch website personalisation for the mass market rather than just enterprise. He also gets into the harder parts of running a company that don't show up in the pitch deck: getting rejected, pivoting the product, and letting people go. If you're thinking about building in stealth, pivoting a product that isn't working, or want to see where AI-driven web personalisation is heading, this one's worth your time.