3. Comment être cité par ChatGPT, Google AI et Perplexity ? Ce qu'il faut savoir

from DigitalMarketing4Pros - Votre veille digitale (IA, SEO, GEO, Paid, Social Media, Growth Marketing, ...) · host Kévin Brun & Vincent Brossas

Comment faire en sorte que ChatGPT cite votre site dans ses réponses ?C’est la question qu’on explore cette semaine dans DigitalMarketing4Pros, le podcast qui décrypte l’actualité du marketing digital… en moins de 15 minutes.Le GEO — Generative Engine Optimization — devient incontournable : on vous explique comment optimiser vos contenus pour apparaître dans les réponses de ChatGPT, Perplexity ou Google AI Overviews.Dans le reste de l’actualité :Sundar Pichai, CEO de Google, s’exprime sur l’avenir du SEO à l’ère des IA… et le flou persiste. (05:07)Les compétences marketing bousculées par l’IA : ce qui devient obsolète, et ce qu’il faut muscler. (07:59)Google Veo débarque avec une promesse forte : créer des visuels produits 3D à partir de trois photos. (10:42)Meta teste une IA publicitaire qui personnalise vos campagnes sans vous déposséder du message. (12:30)Et Reddit surprend avec un taux de conversion +159 %… et une visibilité SEO boostée par les IA. (15:18)Un épisode dense, stratégique, et 100 % actionnable pour prendre une longueur d’avance.🎧 Appuyez sur play, votre veille marketing commence maintenant.Si ces sujets vous parlent, cet épisode de DigitalMarketing4Pros (DM4PROS) devrait vous plaire !Pour ne plus rater aucune actu digitale stratégique, abonnez-vous à notre newsletter LEPTIDIGITAL : un condensé d’insights exclusifs envoyé chaque jeudi à 13h. Abonnez-vous ici : https://www.leptidigital.fr/inscription-newsletter-digital/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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