3 content swaps that'll make you more sales in a launch -...

What this episode covers

The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break your launch. This is what I call the Magician's Gap: The gap between where someone is today and where they need to be to buy your offer. In today's episode, I suggest 3 different types of content for you to use (and those to avoid) to make more sales in your next launch.- Why building hype and excitement around your launch will NOT sell your offer (nobody will ever be as excited as you are!).- How educating your audience on what they need to know about their problem (or the solution your offer delivers) is actually preparing them to buy from you.- The types of content that WON'T help you sell more (hint: this includes talking non-stop about your offer and counting down the days).- The benefits of creating a strategically-aligned lead magnet to attract the RIGHT people to your offer.- Why addressing common questions or hesitations in your content will help your audience move closer to buying your offer.SHOW LINKS:- To join the Launch Magic waitlist DM me "magic" on Instagram stephtaylor.co- FREE 5-part email series—5 simple tweaks to accelerate your launch profits—DM me "tweaks" on Instagram stephtaylor.co- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Share this episode

Similar Episodes

Introducing: Sonic the Hedgehog Presents: The Chaotix Casefiles

Apr 21, 2026 ·26m

The Womens Cycling Podcast x Voxwomen Episode 5 powered by Liv

Oct 15, 2024 ·86m

The End

Sep 16, 2024 ·1m

The Women's Cycling Podcast powered by Liv Episode 4

Sep 10, 2024 ·65m

Silver Wing, E6

Aug 12, 2024 ·40m

The Women's Cycling Podcast Tour de France Femmes avec Zwift special powered by Liv

Aug 9, 2024 ·34m

Similar Podcasts

The 48 Laws of Power by Robert Greene (Full Audiobook) Robert Greene Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature.In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum.Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in t Tao Te Ching by Laozi (Author), Stephen Mitchell (Full Audiobook) Laozi Lao-tzu's Tao Te Ching, or Book of the Way, is the classic manual on the art of living, and one of the wonders of the world. In eighty-one brief chapters, the Tao Te Ching looks at the basic predicament of being alive and gives advice that imparts balance and perspective, a serene and generous spirit. This book is about wisdom in action. It teaches how to work for the good with the effortless skill that comes from being in accord with the Tao (the basic principle of the universe) and applies equally to good government and sexual love; to child rearing, business, and ecology.Stephen Mitchell's bestselling version has been widely acclaimed as a gift to contemporary culture. Guardians Of Innocence Guardians Of Innocence Guardians of Innocence is a powerful and informative podcast designed to equip parents, teachers, and communities with the knowledge and tools needed to protect children from the growing threat of trafficking. Each episode dives deep into the tactics traffickers use to target vulnerable children—both online and in real life—and provides actionable advice on how to recognize the warning signs.Through expert interviews with cyber safety professionals, law enforcement, and survivors, we uncover the latest grooming methods, share real-world stories, and empower listeners to become vigilant guardians of innocence in their own families and communities.Guardians of Innocence is more than just a podcast; it’s a call to action to safeguard our children, raise awareness, and foster a united front against trafficking.Listen. Learn. Protect. SPADE: The Podcast Paul Anthony Henderson Jr SPADE: The Podcast stands as a beacon of hope and understanding, addressing critical mental health challenges within the African American community. SPADE (Suicide, Post-Traumatic Stress Disorder, Anxiety, Depression, and Epilepsy) seeks to shine a light on topics often stigmatized and misunderstood. Our mission is to break the silence surrounding these issues, encouraging open dialogue and fostering a culture of support and education. By providing meaningful resources and sharing powerful stories, we aim to empower individuals to confront these challenges head-on and build pathways toward healing. Mental health is a crucial but often overlooked subject in the African American community. It’s time to dismantle the barriers of shame and stigma, ensuring everyone feels safe to speak their truth and seek the help they need. This podcast is more than just a platform—it’s a movement to spark change, spread awareness, and inspire action within families, friendships, and communities.

Frequently Asked Questions

How long is this episode of Imperfect Action?

This episode is 10 minutes long.

When was this Imperfect Action episode published?

This episode was published on June 8, 2023.

What is this episode about?

The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break your launch. This is what I call the Magician's Gap: The gap between where someone is today and where they need to be to buy your...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Imperfect Action episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.