3: Designing internet auctions

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Paul Milgrom interviewed by Romesh Vaitilingam, 05 December 2008Paul Milgrom of Stanford University talks to Romesh Vaitilingam about the application of auction theory, focusing particularly on the world’s most frequently used auction – the sponsored-search auction employed by many internet search engines. The interview was recorded at the annual congress of the European Economic Association in Budapest in August 2007.

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3: Designing internet auctions

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