#3 Escape the CAC Trap

Customer acquisition costs are spiralling. Meta ROAS is falling. And creative fatigue means your audience has seen your best ad far too many times. In episode #3 of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, breaks down why relying only on Meta and Google no longer works – and how Total Video Brandformance helps ambitious brands escape the CAC trap. He explains why performance marketing has hit a wall, what the “Big Screen Trust Effect” means for conversions, and how to scale smarter by unifying YouTube, TikTok, CTV and TV into one funnel. Matthias also shares a real-world case study of a travel app that reached 58 million people and cut cost per install by 58%. From the hidden costs of staying in the Meta–Google loop to the practical steps of testing Total Video Brandformance with €50,000, this episode is a clear-eyed look at how video can become your most effective growth engine. If you’re serious about lowering CAC and building long-term impact, this one is for you.