3 Foundations of a Successful Research Outreach Strategy

How do you design a research outreach strategy that actually works?In this solo episode of Under the Microscope, Dr. Pranoti Kshirsagar breaks down a practical framework for science communication, research dissemination, and outreach planning for research projects and grant proposals.If you are preparing an ERC, Horizon Europe, or institutional research project, this episode gives you a structured approach to building a clear and effective dissemination strategy.You will learn the three foundational pillars of successful outreach:Define and align your audience — who is it for and why now?Craft the core message — what is the story behind your research?Choose the right channels and formats — podcasting, social media, press, website, conferences, and beyond.Using the QuanTour global quantum science campaign as a real-world example, this episode shows how a structured communication strategy can scale across 12 labs, multiple countries, and diverse audiences without diluting the message  This episode is for:Principal InvestigatorsResearch group leadersERC and Horizon Europe applicantsScience communication professionalsInnovation-driven research teamsBecause impactful science communication is not accidental. It is strategic.Writing a research proposal and need help? We'd be happy to help. Contact us: https://thesciencetalk.com/contact-us/