They Sold Out their Alcohol Brand in 48 Hours Without Running a Single Ad | Phung, Daniel & Hanson, SipHRD

Ever wonder how a late-night party idea can become a startup that sells out in 48 hours? That’s exactly what happened with Sip Hrd, the Asian-inspired alcohol brand whose lychee vodka seltzer vanished after its first 150 cases.In this episode, Phung, Daniel and Hanson share how they built from scratch: recipe testing, dodging alcohol regulations, branding and packaging hurdles, and creative go-to-market strategies.Perfect for founders building physical products, marketers tackling regulated industries, or anyone curious about turning a wild idea into a fast-selling startup.If this episode helped you, leave a review on Apple Podcasts or follow on Spotify so you never miss an episode. It takes 30 seconds and it's how the next founder finds us.FOLLOW US⁠⁠⁠⁠⁠https://www.youtube.com/@FoundersInMotion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thea.yaps⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@foundersinmotion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/theango/⁠⁠⁠⁠⁠Hosted by Thea Ngo, a Wharton grad, venture capital investor, and (your new favorite?) interrogator behind Founders in Motion. Subscribe for the stories that don't make the headlines yet.Subscribe for the insider playbook on building companies, growth tactics, and founder stories.