3: From Product Manager to Brand Strategist w/Elisa Estrera

I'm excited to welcome my first guest, Elisa Estrera, a visionary brand strategist and the founder of Your Vivid Edge. With a rich background that includes launching products for giants like PayPal, JP Morgan, and AT&T, and co-founding social enterprises in the Philippines, Elisa brings a wealth of experience to the table.Elisa shares her journey from a tech startup to consulting, revealing how she discovered her passion for brand strategy through several career transitions. We delve deep into the heart of brand strategy, exploring how it differs from marketing and why it's crucial for businesses of all sizes.  We discuss the importance of understanding your business's identity, differentiating in a crowded market, and aligning your brand with your personal values.You will gain valuable insights into how to create a compelling brand strategy, whether you're a solo freelancer or running an agency. Elisa's story is a testament to the power of self-discovery in business and the importance of aligning your work with your core values.Subscribe for episodes packed with practical advice, personal stories, and strategic insights that will inspire you to think differently about your marketing business. Whether you're just starting out or looking to refine your brand, this conversation with Elisa Estrera is not to be missed! Connect with Elisa on Instagram and Linkedin. Get your free No-BS Guide to Brand Strategy for Marketing Freelancers here.CONNECT with Gail @Instagram - https://instagram.com/gailnottLinkedIn - https://linkedin.com/in/gailnottFacebook - https://facebook/coachgailnottWeb - https://www.takewingcoaching.com