# 3 GÄST: "Mina första 6 månader med Inbound Marketing" - Frida Wentzel, marknadschef Kantar Sifo

Du är marknadschef. Du tycker att det är liiiite segt ibland med att få effekt på marknadsföringen. Du har hört talas om "Inbound Marketing" men... var börjar du? Hur gör du? Vilka är framgångsfaktorerna?Jo serru! Frida Wentzel, marknadschef på Kantar Sifo, berättar om precis de sakerna!Till exempel: Börja i en liten skala i ett avgränsat område. Du bör ha en allierad i ledningen som förstår att det är 1 viktigt, och 2 kan ta tid ibland.Bara några exempel... Lyssna så får du veta mer 😊 Hosted on Acast. See acast.com/privacy for more information.

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# 3 GÄST: "Mina första 6 månader med Inbound Marketing" - Frida Wentzel, marknadschef Kantar Sifo

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