#3. Good Karma, Good Beer with Founder Steve Sailopal

Send me a message 🤗FREE COURSE: OVERCOMING THE HURDLESHighlights from Steve:"And it shows you British hops can be just as flavoursome as New Zealand hops or American hops.""Now there's so many alcohol-free brands out there, alcohol-free beer especially. It's just crazy.""We're on a really good, exciting, mindful mission with Good Karma with what we're doing with the local farmers."“We’re here as well! It is challenging, dude. And the boys with the big brand, they've got the chain and distribution, we just need to be part of it now."Steve's journey and focus on mindful drinkersChanges in the production process for alcohol-free beerUse of local hops and sustainabilityRange and focus for  Good Karma beersImportance of having a unique identity in the marketThe need for innovation and collaboration in the industrySteve's consultancy work and collabs with other brandsGood Karma’s new lager Challenges of brewing an AF lagerImportance of diversity and inclusion in the industryCultural perceptions of alcoholAlcohol-free movement in LGBTQ+ communityHow Steve met Club SodaGrowth and acceptance of AF beers by mainstream breweriesWill big breweries or smaller brands dominate the sectorChallenges faced by smaller AF brandsCall to armsComparison to the craft beer scene and the importance of collaborationImportance of opening doors and helping each other outWhere to find Good Karma and support the brand================Try Good Karma*==================We also talk aboutFreestar IPA* Club SodaJoin the membership and get the resources you need to make the change you want - https://mindfuldrinking.substack.com/s/the-vault ===You can email me at [email protected]===🗝️ Join the membership and unlock full access to The Vault - https://mindfuldrinking.substack.com/s/the-vault===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.