#3 - Gregory Kennedy, Founder of BrandZen: Experienced Silicon Valley Marketer on the State of Marketing for B2B Startups and Scaleups (S1E3)

Gregory Kennedy is the founder of BrandZen, a marketing strategy and content creation agency. With extensive experience as a Silicon Valley marketer, Gregory has a proven track record of driving significant growth and engagement for B2B clients.In just over a year, BrandZen has generated over 10 million organic impressions, created 1,000s upon 1,000s of leads, increased follower counts by over 300%, written multiple viral organic posts with more than 500,000 views each, and increased ARR by as much as 40%.In this episode, Gregory shares his invaluable insights of 20 years in marketing in Silicon Valley, including on authenticity in marketing, the importance of consistency, leveraging social media platforms and adapting to changes in SEO.Check it out!=================================================================Thanks for listening! For more, follow us on LinkedIn.Runway is a podcast started by Black Unicorn PR co-founders Julija Jegorova and Mauro Battellini to help startup founders, company builders and business leaders with insights, tools and advice from specialists in sales, marketing, PR and more.Black Unicorn PR is a London-based tech PR agency focused on startups, scaleups and VC.For more information visit: https://www.blackunicornpr.com/For even more advice, especially on PR, visit the Black Unicorn PR blog