3 Guerrilla Marketing Moves Every Physical Therapist Should Steal

from PT Pintcast - Physical Therapy · host Jimmy McKay, PT, DPT | Physical Therapy Podcast

Episode Highlights:Referral Logic & Golden Tickets: Drop referral pads, skip plans-of-care—what really adds value.Client Intro Videos: Capture warm trust with short, unscripted therapist intros.AI Personalization: Automate video personalization to scale.Hyper‑Local Ads: Use geofencing and zip-code targeting like a Rockstar realtor.Reactive Marketing: Learn from Oreo’s “Dunk in the Dark” and Wendy’s Twitter swagger.Times Square Pop-up: We pitch the “Doctor Is In” live experiment—raw interviews, real people.Tools & Resources Mentioned:Vistaprint (Golden Tickets)AI video creation toolsGeofencing ad platforms“Doctor Is In” pop-up blueprint (coming soon!)

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This episode was published on July 8, 2025.

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