3. How Brands Can Create Authentic, Relatable, and Impactful Narratives

Today I want to take you behind the scenes of storytelling and how brands can create authentic, relatable, and impactful narratives. We'll cover: Why storytelling matters Core principles of effective storytelling Applying storytelling to enterprise marketing And a few case study of brands who are doing the above really wellLet's dive in.Why storytelling matters for enterprise brands Microsoft's mission statement: Empower every person and every organization on the planet to achieve more.The shift in brand's strategy, creating entertaining content Ads interrupt our viewing experiences Why not create content audiences enjoy watching Indeed's Rising Voices program exampleWhere can brands start? The three principles of storytelling Find untold stories that are hiding in plain sight Decide which lens youo're going to use to tell these stories Think about your story arcHilton's Off the Menu Series: Chef de cuisine cooking up change in DC | Hilton | Off the MenuOpportunity for brands to make emotional connection with the audience through branded entertainmentNorthwell Hospital Group's example of measuring the success in Lennox Hill series on Netflix: https://youtu.be/Sj_Yc-zisjc?si=UGYrxGHT2C2b0qD1Marriot's Travel by Design Films: https://youtu.be/7y_D8jD1X38?si=pvFGBAIzrPp_gra0 Indeed's Rising Voices Films: https://risingvoicesfilms.comThis episode's Challenge: Find untold stories in your organizationContact Rachel: [email protected]