3. How to build a digital empire | Oli Green

One thing that’s on pretty much every business owner's mind is the advent of AI, what it means for your business, and how you can use it to get ahead of your competitors. But AI is only one piece of the digital business puzzle…In this episode of All About Business, James Reed CBE speaks to Oli Green, a trailblazing entrepreneur who has started and acquired multiple businesses across the digital landscape.He reveals the key areas every business should be focusing on when it comes to digitisation and explains why he was able to raise a substantial amount of funding in just a few short weeks.About the guestOli Green is CEO of Brave Bison, a digital advertising and technology services company. Brave Bison bought Social Chain in 2023, a social media agency founded by Steven Bartlett that has worked for global brands such as KFC and LinkedIn. Oli is also Chairman of Tangent, a company that helps enterprises build future ready digital experiences, products and capabilities with a focus on People, Planet and Purpose. 02:21 Digital First Approach03:18 Emerging Trends in AI04:47 Challenges in Recruiting AI Talent06:45 Improving Digital Experiences08:46 Social Media Strategies09:55 Brave Bison's Four Divisions17:18 Acquisition Strategies24:36 Integration Challenges29:18 Working with Family37:41 Public Company Benefits40:19 Conclusion and Future VisionConnect with Oli on LinkedInFollow Brave Bison on LinkedInFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk