3. How to create a client magnet website experience

In this episode, I answer a question from web designer Jessica Haines about how to create deeper connections with website visitors through strategic customer experiences.As it turns out, your website is more than a sales tool—it’s an opportunity to build relationships, spark delight, and guide potential clients towards working with you.This episode is jam-packed with actionable out-of-the-box strategies to personalize your website experience, create moments of surprise and delight, and infuse personality into every page.What we cover:Why Your Website Should Be More Than a Sales Page – The importance of treating your website as a relationship-building tool, not just a place to list offersThe Biggest Mistakes Business Owners Make with Their Websites – Common pitfalls to avoidInfusing Personality and Trust into Your Website Copy – How to stand out in a crowded market by making your messaging feel uniquely you.Creative Ways to Create a Client Magnet Website Experience – Using interactive elements to make your browsers’ lives easierLearn more about Jessica Haines here.View the episode transcript here.Where to from here?Grab the 2026 State of the Customer Report FREE right here.Generate 10 tailored-to-you survey questions FREE right here.Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here!Find out how you can get my strategic customer experience brain on your brand here.Check out my favourite CX tools and resources here.😍 Love the show?Hit subscribe or follow so you never miss a new episode.Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).Leave a positive review to help the show get found by more small business owners just like you. To leave a review:👉 Find What Would They Do? on Apple Podcasts👉 Scroll to ‘Ratings & Reviews’👉 Tap on the stars to rate the show before writing a reviewPost a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.