3. “I’m so excited I met with my therapist today”

When stigma surrounds a topic or category, there are a tension that exists to help build brand that can make a difference. Listen saw this in 2012 around mental health. A topic, often brushed under the rug, began to see a movement in culture. An opportunity emerged for a brand to take a fresh perspective, bring people and culture into the conversation, remove the stigma and provide solutions. The brand was Calm, a nascent idea in 2012 that recently became the firstMental Health Unicorn. Mental health is now a serious priority among consumers and therein lies a behavioral shift that we thought would be interesting to dive into.Check out Public Goods for your one stop shop to all things healthy and affordable! See what they're all about on Instagram and shop their products on their website.