3. Jo Bega: Ace your media appeal

Taking full advantage of an opportunity makes a huge difference to your fundraising momentum. In this episode of Fundraising Bright Spots, Rob Woods talks to Jo Bega, Chief Executive of Child Rescue Nepal. The charity’s Radio 4 Appeal was one of the most successful of the year and in this interview Jo explains how they achieved these stunning results. This included securing investment from the board, tactics with the script and story-telling and ways to help existing supporters make the most of the appeal. We also hear a range of creative tactics Jo and her colleagues use to make their supporters feel special, because ‘a well thanked donor is where your next donation is most likely to come from’. Jo believes the charity’s supporters are an essential part of the mission, and she explains practical ways this belief affects how they communicate.