#6. Julian Kruse, Co-Founder of coobi

In this podcast episode, Julian Kruse discusses his journey in the medical field and the founding of coobi, a digital health platform aimed at providing continuous support for individuals undergoing addiction therapy. He highlights the high relapse rates in addiction treatment and the need for innovative solutions to bridge the gap in post-therapy support. Julian explains the functionalities of coobi's offerings, including the integration of digital biomarkers and behavioral therapy modules, and addresses the challenges faced in customer engagement and the stigma surrounding addiction. He also shares insights on the future of coobi and the necessary structural changes in the health system to facilitate better access to addiction treatment. Chapters00:00 Introduction to coobi and Its Mission03:02 Julian's Medical Background and Career Path04:46 The Formation of coobi and Its Founders09:30 Understanding Addiction and Its Treatment18:51 Coobi's Product Offerings: coobi Care and coobi Clinic 23:44 Challenges in Addiction Treatment and Patient Engagement31:01 coobi's Positioning in the Market34:49Current Customers and Pilot Projects40:32Concluding Thoughts and Milestones Connect with Julian on LinkedIn: https://www.linkedin.com/in/juliankruse/coobi’s Website: https://www.coobi.health Connect with me on LinkedIn to learn more about the Business of Wellness & Health: https://www.linkedin.com/in/tobias-hendrik-stalmann/Keywordscoobi, addiction therapy, digital health, mental health, behavioral therapy, health tech, wellness, medical innovation, healthcare solutions, patient support