#3 Jurgen Vandervelde (KBC): ‘Een marketeer heeft maar één baas, en dat is de klant’

from CMO voices · host UBA & Trustmedia

Hij maakte de overstap van fast moving consumer goods naar het bankwezen via de energiesector: vandaag is Jurgen Vandervelde CMO bij KBC. ‘Marketing is meer dan bezig zijn met radiospotjes en de kleuren van advertenties.’ Op zoek naar meer? CMO Voices heeft ook een Franstalige podcastreeks. Luister hier naar de afleveringen met Aude Mayence (Delhaize), José Fernandez (D’Ieteren) en Aurélie Denayer (Proximus) Volg ons ook ... op het dossier CMO voices op tijd.be via Apple Podcast en Spotify Credits: Host: Danny Devriendt Een initiatief van UBA & Trustmedia See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Nov 21, 2024

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#3 Jurgen Vandervelde (KBC): ‘Een marketeer heeft maar één baas, en dat is de klant’

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