#3: Kam tie tyrimai? Pokalbis su Tele2 tyrimų vadove

What this episode covers

Rinkos tyrimų taikymas kasdienių sprendimų priėmime yra plačiai paplitusi pasaulinė praktika, nors Lietuvoje tokių įmonių dar nėra labai daug. Šio epizodo metu kalbėjomės su Tele2 rinkos tyrimų vadove Migle Andrulionyte, kuri pasidalijo, kaip tyrimai padeda išlaikyti konkurencinį pranašumą ir koks yra jausmas būti tyrimų agentūra įmonės viduje. Pokalbio metu yra minima Daniel Kahneman knyga "Mąstymas, greitas ir lėtas", kurioje pateikiama sąvoka - sistema I (atsakinga už automatinius veiksmus ir emocijas) ir sistema II (atsakinga už sąmoningą protavimą ir susitelkimą). Šios sąvokos tapo pagrindu rinkos tyrimuose matuojant emocinį vertinimą bei emocijų gylį.

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Frequently Asked Questions

How long is this episode of MR hackers?

This episode is 41 minutes long.

When was this MR hackers episode published?

This episode was published on September 21, 2020.

What is this episode about?

Rinkos tyrimų taikymas kasdienių sprendimų priėmime yra plačiai paplitusi pasaulinė praktika, nors Lietuvoje tokių įmonių dar nėra labai daug. Šio epizodo metu kalbėjomės su Tele2 rinkos tyrimų vadove Migle Andrulionyte, kuri pasidalijo, kaip...

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