3 Keys To An Effective Video Content Marketing Strategy - #039

An episode of the Modern Marketing Podcast podcast, hosted by Adam Erhart, titled "3 Keys To An Effective Video Content Marketing Strategy - #039" was published on March 15, 2017 and runs 12 minutes.

March 15, 2017 ·12m · Modern Marketing Podcast

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Episode Description

After so many years of reading text on a computer screen and dealing with faceless corporations, consumers are thirsty for a more humanized content experience. The skyrocketing popularity of Snapchat, Facebook, Instagram and YouTube make it evident that video is the answer and here to stay.

In this episode, Adam shares actionable tips and hacks on how to implement video content marketing into your marketing strategy to drastically grow your business and connect with customers like nothing else out there.

Check out Adam's YouTube Channel to see how he makes video content work for his business!

Episode Discussions:

Stats and facts about consumer video consumption
How to create content your customers will value
Tips and hacks on how to gain the greatest customer insight for your content
Why video content marketing is the next logical step for your business
How to get a clear understanding of your ideal target market
The "Marketing Wasteland" concept and how its pitfalls
Quick tips on how to optimize your content for search engines
Adam's free 60-second video ad template to help you easily create YouTube, Facebook or Instagram video ads

Three key pieces of video content marketing:

2:48

1. Video

YouTube now reaches more 18-29-year-olds than any cable network.
In 2015, Facebook 8 billion video views daily (has only grown since)
Snapchat is the size of Facebook – generates 7 billion daily views
Video is the main source of content being consumed on the internet.
By 2019 – it's estimated 80% of all internet traffic will be video

4:06

2. Content

"The key to creating valuable content (video, blog, podcast) has everything to do with answering your customer's questions, solving their problems and adding value to their lives."

Always begin with customers in mind when creating content.
Investigate what questions are revolving around your industry.
Easy places to start:
Get on the phone and talk to your customers.
- Easy and uncovers the greatest insight for your content.
- "Nobody knows your customer's problems better than your customers."
Search your email outbox for recurring questions.
- Note them as customer pain points.
A few minutes of prep will 10x your reach, impact and results.

"There's nothing more painful or useless than spending a ton of time creating a whole bunch of content that nobody cares about and nobody even wants to know."

7:02

3. Marketing

A consistent and strategic video content plan will, without a doubt, work.
Content marketing is still one of the most infallible marketing strategies available today.
Works across businesses, markets and industries.
Target marketing accelerates bigger and better results in less time.
A clear understanding of your ideal target market:
- Ensures use of the right tools for the job.
- Gives your video content the highest probability of success.

8:22

"The Marketing Wasteland" concept:

Misidentifying where your customers and clients are active.

Advertising in wrong mediums (newspaper, radio, magazines, billboards - older traditional marketing methods).
Spend time to drill down how your customers are consuming their information to increase the success of your content.

8:55

Other factors worth considering:

Optimize content for search engines.
- Use relevant keywords in title, tags, descriptions.
Don't limit yourself to just one platform.
- Upload video to YouTube, directly to Facebook, embed it on your website.
Invest in promoting well-received videos to increase your reach faster and easier.

9:54

Creating video ads

All the benefits of video content marketing.
Add a direct call to action (CTA) - Encourage customers/viewers to take some sort of action.

10:21

Click here to download Adam's free 60-second video ad template or visit AdamErhart.com/opt-60-second-video-ad-template
- Plug and play script to quickly and easily create YouTube, Facebook or Instagram video ads.
60-seconds is short, attainable, enables you to post across all the different platforms.
Video ads start with as little as $5.

11:17

Incorporate all 3 pieces (video, content and marketing) to create an effective strategy.