3. KnowAlcohol.ca: all about alcohol & the knowledge mobilization tool.

In this episode of Under the Influence: Substance Use & Society, we explore Canada’s Guidance on Alcohol and Health, public awareness of alcohol-related risks, and how these conversations led to the launch of KnowAlcohol.ca in January 2025, a digital resource designed to help Canadians better understand the health impacts of alcohol.Alcohol, a Group 1 carcinogen, is consumed by nearly 80% of people in Canada, yet many remain unaware of its connection to cancers such as breast and colon cancer. So, what happens when we try to address alcohol use at a population level through personalized risk communication and knowledge tools?Join guests Andrea Cowan and Dr. Tim Naimi as they discuss alcohol normalization, public health messaging, and the research behind KnowAlcohol.ca, including how personalized information about health risks, costs, and consumption patterns can help Canadians make more informed decisions about drinking. If you have any feedback or questions, please leave us a message at [email protected]