3 KPIs to Focus on to Grow an eCommerce Business (E131)

Chase ClymerCo-Founder of Electric Eye Agency Show Notes: Traction by Gino WickmanProfit FirstClockworkDon't make me think3 Main KPIsTraficPaid MediaDon't put all your eggs in the paid basketOrganicKeep the current system goingDelegate contentConversion RateCheck mobile vs desktopFocus on UXAverage Order ValueBundlesUpsellsPost Purchase UpsellsJordan Gal From Cart HookPre Purchase UpsellsCross-sellsBonus - Customer Lifetime ValueNeed 10k users per month to start to optimize conversion rate optimizationKlaviyo or DripFind most engaged subscribers and ask 3 questionsWhy do you buy our product?What could we do better?What do we do good/bad?HotjarGoogle Analytics AnnotateFocus on one project at a time Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Bio: Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for eCommerce brands. Chase is also the host Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Links: https://electriceye.io/https://honestecommerce.co/https://twitter.com/chaseclymer Transcript: Charles (00:00): In this episode of the business. E-Commerce I talked with chase climber about the three KPIs to focus on to grow your eCommerce business. This is a business of eCommerce episode one 31. Charles (00:17): Welcome to the business of eCommerce. The show that helps eCommerce retailers start launch and grow their eCommerce business. I'm your host, Chuck [inaudible] I'm here today with chase climber. Chase is a cofounder of electric eye, an agency that increases sales for eCommerce brands. Chase also hosts honesty, commerce, a weekly podcast, community and educational resource providing online stores owners with honest, actionable advice to increase their sales and grow their business. I asked Jason on the show today to talk about the three KPIs that you should focus on to grow your eCommerce business. So, Hey chase. How are you doing today? Chase (00:53): You know, doing fantastic other than the sump pump exploding. I would talk to that a little bit. Yeah. Charles (00:59): Yeah. You're a landlord as well, right on the side. Chase (01:03): Yeah. And today I learned some pumps can't explode, but we got, we got it. We got it sorted. And you know, I was on time for the podcast. So that's all that matters. Charles (01:12): Good to hear. Well, I appreciate you still making us very good. So one thing is I'd love the topic on what to focus on. Cause I feel like one of the things that happened right, is when you kind of early on, you start kind of growing and you're doing all sorts of different things in the business. But as you start getting a little traction and as, or to start coming in and you start getting customer support, all these different things start happening, your focus gets very diverted very quickly, right? There's you come, right? You're coming here today and there's one of a hundred different things you can do. And they first I think the expression is when you knew you knew new businesses die of starvation. And then as you get running, you kind of, as soon as it takes over, you dive into inner Justin, Justin, basically too much, right? Charles (02:00): We're going to have too many things to deal with. Now you can focus on marketing and customer service, your funnels, like there's just so many different things. And the question of what you should be focusing on at any given day is something I think a lot of people struggle with or just people. The other side of the coin, right? Is they don't struggle what they used to ignore it. Just go about their day and hope for the best and hope that, you know, they use our emails, basically their to do lists, which I don't think is the right strategy. Chase (02:26): No, it's not a great strategy.