3. Leaving Corporate to Pursue Purpose with Eliza Koo

In this episode of Before We Get There, host Nicholas Braman sits down with Eliza Koo, founder of Tender Loving Milk and an International Board Certified Lactation Consultant. Eliza shares her journey from a corporate career in B2B tech marketing to becoming an entrepreneur, driven by her passion for supporting new mothers. They discuss her gradual pivot into lactation consulting, her insights on parenting, and the life lessons she learned from building her own business. Eliza also opens up about the challenges of balancing family and entrepreneurship, her evolving perspective on success, and her future goals to expand into life coaching for working mothers. Topics Discussed: Transition to Entrepreneurship: Eliza’s journey from corporate marketing to founding her own business, Tender Loving Milk. Building Tender Loving Milk: How she launched her lactation consulting service while juggling a full-time job, clinical hours, and motherhood. Defining Success Beyond Money: Insights on balancing purpose, family, and professional fulfillment as an entrepreneur. Challenges of Parenting and Family Dynamics: The role of supportive partners and family in raising children and balancing business and parenting. Future Goals in Life Coaching: Eliza’s aspiration to expand her services to help working mothers navigate major life transitions. Follow Eliza: Instagram (Lactation Consulting): @tenderlovingmilk Instagram (Life Coaching): @eliza.life.coaching Additional Resources: Podcast Website Podcast Instagram