3 Legs of Persuasion

Weave these three strands into your tutoring and your self to become more persuasive and get people to trust you more. In this episode Neil explains what these 3 strands are and how you can apply them to your life.   KEY TAKEAWAYS It’s not all necessarily about the knowledge you know that makes you a good teacher but it’s the way you communicate it across. ETHOS: Establish yourself as credible before anything else. You can do this in the form of the way you physically dress, the terminology you use or your surroundings. CAREOS: Display your ethos everywhere and show you’ve mastered the skill before you teach it. PATHOS: This is any form of emotional response. As you weave in Pathos to your story you grab the attention of the audience. Sharing your emotional highs and lows makes you come across as more human. LOGOS: This is any tangible research that supports your ideas. You can use statistics, data or facts. Until the audience knows your credible they wont believe in what you’re saying so use this to gain their trust. If you don’t have Ethos your audience will be asking themselves why they should listen to you. Without Pathos your delivery will be dry and without Logos, your audience will think you’re just spouting off about your opinions.   BEST MOMENTS ‘Tell stories within the framework of the persuasion, known as rhetoric’   ‘You only need 3 things, like a tripod needs 3 legs’   ‘Layer it in as you go without making you look like an egotistic idiot’   ‘Show your audience that what you’re showing matters’.   VALUABLE RESOURCES The Tutor Podcast Weird Things Guitarists Do book by Neil Cowmeadow www.Neilcowmeadow.com   ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!   CONTACT METHOD [email protected]  The Tutor Podcast Twitter