3 Life Skills for Better Living... and Better Marketing!

Sinikka Waugh and Kathy Towner discuss 3 Life Skills for Better Living... and Better Marketing! The evolution of an entrepreneur often makes a great story, one involving personal sacrifice, intense highs and lows, and the drive to grow and to contribute. It's the entrepreneur's story that drives Kathryn as a business owner herself, and as a website developer and digital marketer. Serving small businesses for over 20 years, Kathryn relies on her sales experience and public relations training to assist small businesses with online marketing programs at all stages. Straight out of Iowa State University with her degree in journalism, Kathryn worked for McGraw-Hill Higher Education as a publisher's representative, where she trained and practiced the art of inquiry, learning something new every day. In 2001 Kathryn joined her late husband Greg Goaley in his start-up marketing company. Her goal was to add value, to build a new revenue stream and quickly doubled the size of the business. Today, Kathryn's company WinCommunications propels small businesses not only to stay current with online marketing trends, but also to find their unique voice, refine and re- establish their message, and develop trust online. WinCommunications provides WordPress consulting, content management, and website development. Kathryn is an expert in small business email marketing and offers social media marketing services. Her focus is on saving the business owner time and money while growing and retaining a strong customer base. And what she values most of all are the relationships. Kathryn stays involved in community groups and local business activities year-round. Currently she serves as Past President for NAWBO Iowa. She has served for many years in communications and leadership roles with the Iowa chapter of NAWBO, as well as the American Marketing Association, the Association of Women in Communications, the Iowa Society of Association Executives. Her volunteer work includes time on the boards at Opportunity On Deck and the Beaverdale Neighborhood Association.