💡3 Marketing Truths from Starting a Platform From the Ground Up

“Why don’t you just publish a viral video?!”“Why don’t you just go on Oprah?”When things are not what they seemed to be you can waste a lot of time and resources.👍Going Viral on Social Media Platforms📺Public Relations and Media Will Sell For You🧑‍🤝‍🧑The Real Value of FollowersThere is a lot of misconception when it comes to marketing especially social media marketing for emerging platforms. What was a great option for a company even 2 years ago is already not relevant anymore. 📇 It is important to have a social media presence for credibility and visibility. The question of the ROI however should be asked (and answered!) more often.Peggy Van de Plassche is a value creation strategist and senior advisor with over 20 years of experience in private equity, financial services, healthcare, and technology. She works with investment firms, boards, and C-suite leaders to accelerate portfolio company performance, drive operational transformation, and unlock long-term value. Peggy specializes in the execution of complex value creation plans—spanning capital allocation, digital enablement, transaction advisory, and leadership alignment. Her work consistently bridges strategy and implementation, helping investors and operators maximize EBITDA and enterprise value. A founding board member of Invest in Canada, she also brings deep expertise in public-private partnerships and institutional capital deployment—critical levers for competitive advantage in today’s global landscape. Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial. Learn more at peggyvandeplassche.com.#privateequity #privatemarkets #alternativeinvestments #investing #investments #invest #venturecapital #investor #entrepreneur #digitaltransformation #ai #exit #tech #technology #finance #financialservices #healthcare