3 Must-Do End of Year Tasks

This episode is your annual reminder of those checks & balances you should be doing with your email marketing! Now I know this isn’t the most exciting of tasks but the number one piece of feedback I hear about email marketing is that small business owners just don’t have enough time to do it. But what if instead of just throwing spaghetti at the wall and sending emails because you “have to”, you were strategic in choosing the exact emails to be sending and optimising the ones you already have. And ensuring that the emails you are sending are hitting inboxes instead of spam. This is all about stopping you from wasting time and focusing on what is working best – and ensuring that everything is working as it should. The 3 Must Do Tasks are: Checking your Numbers Doing a Deliverability Review Cleaning your List PLUS a bonus task which you might find yourself doing anyway. This episode is a must listen for when you are doing your planning for the coming year.   Resources mentioned in this episode: MailReach Email Spam Test - https://www.mailreach.co/email-spam-test Mail Tester - https://www.mail-tester.com/ Mx Toolbox -  https://mxtoolbox.com/deliverability EP46 - Review these every quarter EP15 - Deliverability Demystified EP99 - Authentication Armageddon EP80 - How to Clean your List   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.