EPISODE · Sep 30, 2025 · 50 MIN
3 Must-Know Launch Trends in Today’s Market
from Before the Launch with Brenna McGowan · host Brenna McGowan
In this episode, I sit down with the brilliant Emily Reagan to unpack the three must-know launch trends we’re seeing in today’s shifting market—and spoiler alert: these aren’t your typical “just post more on Instagram” kind of tips.From understanding your buyer’s mindset to ditching tired strategies like waitlists, this conversation is full of insights that’ll help you launch smarter—not harder.Here’s what we cover:The three beliefs buyers must have before they'll say yes to your offerWhy you need to obsess over your audience (and stop watching your competitors)How Hollywood holds the secret to a successful launch strategyWhy most waitlists are a waste—and what to do insteadThe rise of the long buying cycle (and how to use it to your advantage)This is one of those conversations that will shift how you think about selling and launching.🎧 Listen nowYour Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!
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3 Must-Know Launch Trends in Today’s Market
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