3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience episode artwork

EPISODE · Mar 5, 2024 · 58 MIN

3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience

from Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies · host Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts

Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist? And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners? In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm. 📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do betterTopics Covered00:54 Does the Podcast Discoverability Problem actually exist?04:49 What the data shows about the effectiveness of various marketing channels08:37 Writing is often a strong indicator of success in podcasting11:18 How to pick the right marketing channel for you12:06 The three types of marketing channels at your disposal15:36 Owned media: The low-hanging fruit for many creators24:14 What most podcasters get wrong about growth through collaborations37:01 When is the right time to start paid listener acquisition?46:34 How to kickstart word-of-mouth growth?52:47 Your homework for this episode⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourcesFamous & Gravy Podcast AlliesAnswer The PublicPodRollSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 daysConnect with Jeremy on Twitter | LinkedInConnect with Justin on Twitter | LinkedIn✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist? And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners? In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm. 📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do betterTopics Covered00:54 Does the Podcast Discoverability Problem actually exist?04:49 What the data shows about the effectiveness of various marketing channels08:37 Writing is often a strong indicator of success in podcasting11:18 How to pick the right marketing channel for you12:06 The three types of marketing channels at your disposal15:36 Owned media: The low-hanging fruit for many creators24:14 What most podcasters get wrong about growth through collaborations37:01 When is the right time to start paid listener acquisition?46:34 How to kickstart word-of-mouth growth?52:47 Your homework for this episode⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourcesFamous & Gravy Podcast AlliesAnswer The PublicPodRollSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 daysConnect with Jeremy on Twitter | LinkedInConnect with Justin on Twitter | LinkedIn✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

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3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience

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This episode is 58 minutes long.

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This episode was published on March 5, 2024.

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Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist? And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners? In this...

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