3 Radical Ways to Face AI Through Your Brand’s Website episode artwork

EPISODE · Feb 28, 2026 · 17 MIN

3 Radical Ways to Face AI Through Your Brand’s Website

from Field Notes Podcast by Brand Shepherd · host Dan Crask

Don’t have time to listen right now? We got your back. Here’s the TL;DL version:* Gate Keep Everything: single page, clear value, clear CTA, sign up to access more.* Embrace the Prompt: give visitors, customers, and prospects a prompt to work with about your brand’s Vibe, Tribe, & Why®, and then lead a discussion with them on a platform.* Be Ruthlessly Pro-Human: Get a fax number. Drop all tech that allows AI creep. Use human note takers at meetings. Be a bastion for pure humanity, flaws and all. Get full access to Brand Shepherd at brandshepherd.substack.com/subscribe

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3 Radical Ways to Face AI Through Your Brand’s Website

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How long is this episode of Field Notes Podcast by Brand Shepherd?

This episode is 17 minutes long.

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This episode was published on February 28, 2026.

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Don’t have time to listen right now? We got your back. Here’s the TL;DL version:* Gate Keep Everything: single page, clear value, clear CTA, sign up to access more.* Embrace the Prompt: give visitors, customers, and prospects a prompt to work with...

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