#3 - Real Identity: Help! My CDP Won’t Work

from Real Talk about Marketing Hosted by Acxiom | Mike Danley

Featured Guest: Mike Danley, Director of Products at Acxiom CDPs won’t solve a brand’s problems straight out of the box. It all starts with the ultimate goal of improving the customer journey with personalization and relevant customer experiences. Then the questions: What is your data strategy? How will you solve for identity? Where does the CDP fit into your ecosystem? Listen to The Real Identity podcast as three professed tech nerds help you understand what a CDP is, what it can and can’t do and ways to avoid struggles with implementation. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

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#3 - Real Identity: Help! My CDP Won’t Work

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How long is this episode of Real Talk about Marketing?

This episode is 35 minutes long.

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This episode was published on August 6, 2020.

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