3 Reasons This Q4 is Different: How to Prepare for the 2024 Holiday Season

Welcome to the official kickoff of the 2024 holiday season! In this video, we're diving into what's shaping up to be a weird and challenging Q4 for ecommerce brands. Our VP of Strategy at CTC, Luke Austin, joins us to break down the three big reasons why this holiday season is so unusual and what you need to do to navigate it successfully. Cyber Monday in December? Yep, that's happening, and it’s throwing off all our usual planning and forecasting. A shorter holiday period: Thanksgiving and Black Friday are the latest they can possibly be, leaving us with less time to drive revenue. Election year impacts: Political ad spending is set to spike, driving up advertising costs and impacting consumer behavior. We’ll walk you through the strategies we’re using to adapt, from adjusting media plans and offer strategies to taking advantage of post Christmas opportunities. Don't miss our detailed breakdown of how to stay ahead in this condensed and competitive holiday season. Stay tuned for more insights from our channel experts in the coming weeks! Make sure to like, subscribe, and hit the notification bell to stay updated on all things eCommerce this Q4. Let's tackle this weird holiday season together! Show Notes: The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.