3 Secret SEO Tactics (E103)

Jason BerkowitzFounder of Break The Web Bio: Jason Berkowitz is the Founder & SEO Director of Break The Web, a boutique Inbound Marketing agency based in NYC. Through trial & error, Jason officially started freelancing, offering SEO back in 2010 and as demand grew, the transition into an agency was the natural course. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://www.breaktheweb.agency/https://www.linkedin.com/in/jasonberkowitzseo/https://www.instagram.com/jasonberkowitzseo/https://facebook.com/breaktheweb Transcript: Charles:                        00:00                In this episode of the business of eCommerce. I talk with Jason Berkowitz about three secret SEO tactics. This is a business of e-commerce, episode one Oh three Charles:                        00:16                Welcome to the business of eCommerce, the show that helps eCommerce retailers start, launch and grow their eCommerce business. I'm your host, Charles [inaudible], and I'm here today with Jason Berkowitz. Jason is the founder of break the web, an inbound marketing agency based in New York city who has been helping clients with SEO strategies since 2010 I asked Jason on the show today to talk about how you can use SEO to help grow your eCommerce business. So, Hey, Jason, how are you doing today? Hey, Charles. Doing well. How are you doing? Good. Great to have you on the show. SEO is one of those things that you can almost never get enough of. Like it's always this evolving thing, right? Where you know, 2019 today and even the stuff from last year or even the stuff from earlier this year, right? It seems outdated by this time, so it's always nice to kind of keep talking about this, right? Jason:                           01:03                Yeah. Google is definitely keeping the SEO community on their toes with ever evolving changes, updates and everything's that's happening all algorithmically. But yeah, just simply keeping us on our toes. So probably the best way to put it. Charles:                        01:19                Yup. Yeah. SEO, it's also unique for e-commerce, right? Where you know, the very page page heavy, I guess what you'd say. You know, people have blog content but they might only have, you know, several, a hundred posts I would say. But with e-commerce you could easily have thousands of product pages. And you need to kind of differentiate, differentiate each one. So what are some challenges and what are you kind of recommend with eCommerce clients to actually help them, you know, stand out from the noise? Jason:                           01:49                Yeah, I think you actually nailed one of the biggest challenges is that creating that differentiation on specific products. People might create multiple product pages for the same product where there's just one different variation that's different. Whether it's the color size, those are typical, are trying to make them as unique as possible would be the goal. Whether that's a completely unique product description to build a unique meta-description page. How to as much as you can. The reason is because you want to avoid the two pages possibly competing with each other on Google search results. That is called keyword cannibalization. And what they essentially do is cancel each other out and neither will rank just the school doesn't know which one might be the most appropriate. So with creating that differentiation, the goal would be to try to make them as unique as possible and that is a challenge in and of itself trying to make a product description for the same product. Jason:                           02:40                Unique. Obviously even in a more ideal world would be to have those filters set directly on our product page where they can adjust size, color, but essentially trying to make each product as neat as possible. One thing we see also a lot