3: Series 1 Episode 3 – Karen Bigwood sees great content as the way to attract the best talent – “We’re content rich.”

Today we welcome Karen Bigwood to the podcast. Former Head of Brand and Marketing Lloyd’s and current CMO at McGill & Partners, Karen knows a thing or two about the sector’s reputational challenges. She believes purpose-driven communications and encouraging young professionals to share more about their careers online will help the industry reach a younger audience.