3 Shifts Edition (Dec 6 2024): What Amazon is doing to catch up in AI, Perplexity & gen AI players eye ads, FCC OKs Starlink & T-Mobile’s service

Hi everyone – welcome to your [AI-generated] 3 Shifts Edition.Our first Shift fills in the blanks as to what Amazon – still the #1 cloud player – is doing to catch up in AI. Recently, and at this week’s re:Invent, it made a strong case that it’s committed to being among the winners in generative AI – and that it has some sound pillars to stand on.In the world of 6Pages, we sometimes joke that “one signal is a data point, two signals is a trend.” Now, we have two major AI startups – Perplexity and OpenAI – talking about bringing ads to their interfaces. So…new technology but basically the same economics?And in our final Shift, the FCC has finally approved Starlink’s direct-to-cell service with T-Mobile – in a first for the FCC. T-Mobile users might soon have access to satellite-based texting in cellular dead zones across the US.Sign up for free briefs written by real people on 6Pages.comEnjoy.– Tam