3 Simple Things That Could Save the Wine Industry in 2024, with Maggie Zeman

Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day. She is SVP at Double Forte, and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to Double Forte, Maggie founded a digital marketing and communications agency, growing the business to profitability before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands. Maggie serves as Vice Chair on the Board of Directors for the Alzheimer's Association New York Chapter serving also as chair of the annual Walk to End Alzheimer's and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing. What you will learn in this episode: Why the State of the US Wine Industry Report from SVB is a wakeup call to wine businesses and the industry as a whole Where opportunities exist for wine companies to gain traction and turn around a stagnant market Why education, communication, and innovation should be at the forefront of the wine industry to shift demand How shifting demographics are impacting the wine industry, and Maggie's expertise on how businesses can attract younger audiences to improve the current 0% growth the industry is facing Why internal communication should be at the forefront of all business plans before taking the message public Resources: Website: http://www.double-forte.com/ LinkedIn Personal: https://www.linkedin.com/in/maggiezeman/ LinkedIn Business: https://www.linkedin.com/company/double-forte/