EPISODE · Apr 22, 2019 · 19 MIN
3 Slightly Embarrassing Emotions that Drive Effective Copywriting
from The HeyCreator Show · host HeyCreator
Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make decisions with our emotions first, then justify those decisions with logic. Today I talk about three charged (or even potentially embarrassing)... Listen to episode
What this episode covers
Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make decisions with our emotions first, then justify those decisions with logic. Today I talk about three charged (or even potentially embarrassing)... Listen to episode
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3 Slightly Embarrassing Emotions that Drive Effective Copywriting
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