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“Uncover the reward system that’s encouraging avoidance. Then, flip the system on its head.” Today, Dr. Yishai unlocks a unifying factor that holds people back from fulfilling their potential. Dr. Yishai shares 3 simple steps to achieve your potential.  Welcome to The Business Couch with Dr. Yishai. Hosted by licensed psychologist, private practice owner, executive coach, and speaker Dr. Yishai Barkhordari. On this podcast, you'll hear how to leverage psychology to get more in business, relationships, and life. Feel free to learn more about Dr. Yishai at www.DrYishai.com/ Connect with Dr. Yishai: Podcast Site:https://thebusinesscouchwithdryishai.buzzsprout.com/Website: https://www.DrYishai.com/Email: [email protected]: https://www.linkedin.com/in/dryishai/Instagram: @DrYishai or https://www.instagram.com/dryishai/ Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice or therapy. © 2023 Yishai Barkhordari, Psychologist, PLLC. All rights reserved. ABOUT THE PODCASTYou were built for speed.But right now you feel slower than you look on paper.Most founders try to outwork that slow-down.It only burns them out.Your mind is the only machine your company doesn’t upgrade.So leaders keep pushing against the wrong thing.Hosted by doctor of psychology and executive coach Dr Yishai Barkhordari.DISCLAIMERThis content is for informational purposes only and does not replace medical, psychological, legal, or financial advice. It is not therapy, clinical advice, or coaching guidance. All examples and stories are illustrative. Some examples or stories are composites. Results vary based on personal effort, context, and market conditions.Always consult qualified professionals before making decisions that impact your business, health, or well-being. © 2026 Yishai Barkhordari. All rights reserved.