3 Steps to Mapping a Robust Customer Journey with Chelsie Rae Lee of SnackNation

Does your organization have a system in place for measuring customer churn? In today's episode, I chat with Chelsie Rae Lee, Senior Vice President of Customer Strategy at SnackNation, a subscription service that delivers snacks to homes and offices. In this sense, SnackNation is a B2B2C company, as it partners with grocers and other businesses, while also selling directly to consumers. Diving deeper into your analytics will help you understand why your customers left, if they're thinking about leaving, and how you can work to keep them on board.  Chelsie talks to me about defining her role as the SVP of Customer Strategy and how she worked with senior leadership and her team of account managers to improve employee experience, create a customer journey map, and understand customer churn.